Sporty’s credits this success to its modular approach to flight training, employing the right tools to ensure educational quality and effectiveness, and its dedication to making the pilot training experience fun and customer-centric.
AOPA commissioned “The Flight Training Experience” research as the first step in the commitment. Key research findings include:
- 1) Fully two thirds describe their motivation for seeking flight training as primarily recreational
- 2) Customers measure the optimal flight training experience model on educational quality, customer focus, community and information sharing
- 3) Customers desire to part of an aviation community and be recognized for their achievements
1. Fully two thirds describe their motivation for seeking flight training as primarily recreational
Sporty’s Academy offers a modular approach to flight training that includes first solo and a recreational or sport pilot option as well as Private pilot.
Sporty’s Academy has long used a modular approach to flight training and not focused on becoming a Private Pilot. Training is conducted in manageable steps: Part I – The Fist Solo, Part II – The Sport or Recreational Pilot, and Part III – Transition to Private Pilot. This approach makes flight training scalable – we deliver a “recreational” product that many customers clearly desire while also catering to the customers seeking additional utility in their flying.
Other benefits to modular pilot training:
- Reduces the time and money commitment to a pilot certificate
- Highly accessible, short-term goal
- Delivers a pilot certificate option with great utility and appeal
- Utilizes a building block approach to learning for an efficient learning experience
- Provides a solid “stick & rudder” foundation to which additional skills and abilities can be added
- Offers fun and adventure
Product Support – Sporty’s Complete Learn to Fly Course includes compelling video training, flight syllabus and test preparation for the solo, Sport, Recreational and Private Pilot options.
2. Customers measure the optimal flight training experience model on educational quality, customer focus, community and information sharing
Support instructors and customers with quality resources for success.
Flight training students are customers. Like all consumers, they expect good value in the products and services they buy. Delivering a high value product involves aligning customer expectations appropriately and effectively. The research has provided the industry with the appropriate outline for a high value flight training experience.
Product Support for Instructors & Students – Sporty’s Complete Learn to Fly Course is ground school, flight school and test preparation in one course. Compelling video segments (shot in and around airplanes) and sophisticated animations make it a high value resource with tremendous impact. Customers stay engaged in the learning process and the approved flight training syllabus ensures efficiency and organization. Sporty’s triple guarantee will also deliver confidence.
Sporty’s Learn to Fly website provides content to make flight training easier and more accessible to prospective pilots. The user-friendly site is packed full of valuable insight, and includes 20 minutes of video separated into four parts: why you should learn to fly; how to go about learning to fly; a typical first lesson; and how to select a flight school.
Also included on the site:
- A learn-to-fly blog written from the viewpoint of a variety of Sporty’s flight instructors including regular contributions from Founder/Chairman Hal Shevers.
- A flight school directory helps students find a flight school close to home.
- Student Pilot Store educates pilots on the equipment and gear they will need in the flight training process.
3. Customers desire to be part of an aviation community and be recognized for their achievements
Provide opportunities for your customers to engage and offer recognition for achievements.
Building a culture of community takes an organizational-wide effort. Customers expect to feel welcomed and part of the aviation community as they come through the door for the very first time. While the nature of flight training is largely an individual effort, customers will have a more positive outlook and enthusiasm understanding they are not alone in their pursuits. There are other customers experiencing the same challenges and accomplishments. And there must be an appreciation and recognition whenever possible for aviation milestones.
How do we create a sense of community?
- Fly-Ins, open houses, other social events – venues to introduce customers, inform you of valuable products & services, and learn more about us
- Electronic newsletters and blogs – we offer encouragement and share information
- Social media – allows customers to interact, share ideas & experiences and celebrate accomplishments, find us on FB, Twitter, LinkedIn, Google +, Pinterest
- Praise and celebration – recognizes the magnitude of reaching goals and milestones, offers encouragement and fosters enthusiasm
Product Support –
Sporty’s StudentPilotNews.com provides content to make flight training easier and more accessible to prospective pilots. The user-friendly site is packed full of valuable insight, and includes 20 minutes of video separated into four parts: why you should learn to fly; how to go about learning to fly; a typical first lesson; and how to select a flight school.
Awards and Plaques – Whether you order one for yourself or for a friend or family member, Sporty’s has a wide selection of personalized pilot plaques and trophies starting at just $49.95. Each one faithfully replicates an individual’s FAA pilot certificate, some complete with signature.
Shirt Tail Frames – Most pilots know about the tradition of cutting off a new pilot’s shirt tail at the conclusion of their first solo flight. Sporty’s helps to preserve the memory of this accomplishment by professionally framing the shirt tail as a keepsake. Each shirt tail is professionally mounted on a sturdy background, then matted and framed for presentation. It makes for a truly one-of-a-kind gift. All framing is done by Sporty’s in-house frame shop, and turnaround time is just five business days.
Need additional assistance or support? Please contact us.
Charlie Masters, Flight School Manager 513.735.9100 ext. 264 or firstname.lastname@example.org
Eric Radtke, President & Chief Instructor 513.735.9100 ext. 352 or email@example.com